What are the best purple shampoos for bright, blonde hair?
Blondes have more fun, they say, but maintaining that perfect shade of blonde comes with its challenges. One common nemesis blondes face is brassiness—the unwanted yellow or orange tones that can dull the vibrancy of your hair. Fear not, as the beauty world has bestowed upon us a secret weapon: purple shampoo.
In this guide, we will explore the best purple shampoos for blonde hair, ensuring your locks stay radiant and cool-toned. I’ve tried and tested so many purple shampoos over time, so here’s a round up of the ones worth spending your money on …
1. Editors favourite: Fudge Professional Clean Blonde Damage Rewind Violet-Toning Shampoo and Conditioner Bundle 250ml
Fudge Professional Clean Blonde Damage Rewind Violet-Toning Shampoo is a cult classic among blondes. This violet-tinted shampoo helps neutralise yellow undertones, leaving your hair with a bright and revitalised look. This is the stand out for me which I return to time and time again – from the first use it banishes brassiness, yet doesn’t instantly give you the silver hair that some of us don’t quite want.
With a salon-quality formula, it’s a trusted choice for those looking to maintain their blonde tresses at home. You’ll hear many hairdressers recommending this one! It was first recommended to me by a hairdresser about 5 years ago, and it is hands down my first choice. Beauty retailer lookfantatsic sell the shampoo and conditioner as a bundle, which I find a handy purchase. I notice a complete refreshed look from the first use.
2. Luxury Pick: Olaplex Blonde Enhancer Toning Shampoo
For those who seek a touch of luxury in their hair care routine, this Blonde Enhancer Toning Shampoo from Olaplex is a standout choice. Olaplex are loved for their bond-building properties, but have you ever tried the purple toning shampoo? This high-end formula not only combats brassiness but also repairs and hydrates broken and frazzled blonde hair, and improves the overall health of your hair.
I myself have only tried this a handful of times but have been overly impressed from the first use. I don’t know if it’s something with Olaplex products, I tend to use them up so quickly! And as they don’t come cheap it is a pricier new addiction of mine, but a very impressive product indeed.
3. Budget-Friendly: L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo and Conditioner Set
Maintaining your blonde hair doesn’t have to break the bank, and L’Oréal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo is proof of that. This affordable option packs a punch against unwanted brassiness while preserving the integrity of your hair. Its gentle cleansing properties make it suitable for daily use without causing dryness. It’s a real deep purple liquid which worked brilliantly at toning the orange/yellow tones in my blonde hair. Perhaps wasn’t as obvious from the first wash, but certainly after the second and third wash, I saw the potential of this affordable product.
One thing I really liked is that I felt I could leisurely wash my hair with this, without rushing because of the ‘purple worry’, you know if you leave it on too long and you get really ashy/blue/purple tinges to your hair? I feel this one isn’t quite concentrated enough for this, so I could leave it on a minute or two without any fear. Shop the bundle here (literally so affordable).
4. Professional-Grade: Redken Color Extend Blondage Shampoo
Trusted by salon professionals, Redken Color Extend Blondage Shampoo is designed to keep blonde hair cool and vibrant. Enriched with ultra-violet pigments, it works to eliminate brassiness and maintain the salon-fresh look of your blonde hair. This one racks up many brilliant reviews online, rated as one of the best out there for brightening. Users rave about it mainly as it isn’t drying at all, and leaves no purple tinge to the hair despite it being very concentrated. Say goodbye to dullness with this professional-grade purple shampoo that some of the best hair stylists recommend.
You can shop the Redken Color Extend Blondage Shampoo here, or shop the duo set here.
5. Golden Oldie: Lee Stafford Bleach Blondes Purple Shampoo
This one is a golden oldie for me, a purple shampoo that has popped up over the years across beauty blogs. It’s an affordable one again which I felt was good to pop into this round up, as it’s ideal to have a variety of choice with prices. This one contains a violet pigment to get rid of those irritating yellow tones that can, over time, creep in to coloured hair. I would say the consistency of this shampoo is more jelly-like, and has a really lovely sweet fresh scent. Again, this one makes the list as I noticed some brassier tones in my hair completely vanished from the first uses. Can be summed us as a great product, at a great price, therefore deserves a spot in this round up.
You can buy the Lee Stafford Bleach Blondes Purple Shampoo with its newer packaging at Boots.
Conclusion:
Maintaining your blonde hair’s vibrancy is now easier than ever, thanks to the array of options of purple shampoos available in the market. If you want your hair to have that silver, ashy, icy blonde finish, you may need to use purple shampoos for every other hair wash (or back to back when you really need a boost). However, if you’re more like me and have a more creamier, caramel tone that needs cleaning up and brightening, once a week should be enough.
Whether you’re on a budget or seeking a touch of luxury, there’s a purple shampoo tailored to meet your needs as the market is becoming saturated. I am a loyal fan to the Fudge purple shampoo, but when I’m saving money I’ll buy the L’Oreal Elvive version. Both allow me to bid farewell to brassiness and embrace the radiant, cool-toned blonde I deserve after paying so much every 6-8 weeks for blonde highlights!
