The world’s first 100% custom make up brand DCYPHER is bringing their lab IRL to London! Introducing – The Complexion Concierge.
DCYPHER Beauty’s award-winning tech is transitioning from screen to the streets for the very first time – and you’re invited to experience their 100% bespoke, 100% inclusive and sustainable foundation being made to takeaway in just 60 seconds.
Since launching in 2021, DCYPHER BEAUTY has offered online-only personalised complexion products, creating more than 50,000 unique shades through its AI-driven skin tone scanning and made-to-order blending process.
The upcoming roadshow – which has already taken place in Manchester – marks the brand’s first offline consumer experience.
DCYPHER Beauty believes your makeup should be as individual as you are. Since day one, their mission has been to create products literally made for you – 100% custom-blended cosmetics, powered by AI technology and created for your exact skin tone – with over 50,000 unique shades created to date. This is what inclusive, personalised and sustainable beauty really looks and feels like.
The brand will be embarking on their very first regional roadshow, starting in the Northwest, in Liverpool, Manchester, Birmingham, Edinburgh before London – and for the very first time in the history of makeup – visitors be able to see DCYPHER Beauty tech in action. This means watching the process from the initial scan to picking up your foundation sample in just 60 seconds. You’ll see it being made in front of you as you wait, then expertly applied by MUAs.
The DCYPHER Beauty Complexion Concierge will be popping up in London’s Covent Garden on Thursday 9th October from 10am til 8pm.
