If you've ever sat under an LED mask in a facialist's chair and thought "I wish I could just do this on the sofa, in my pyjamas, while half-watching a Netflix series" - I have very good news. Dermalux, the professional phototherapy brand that's been quietly kitting...
Fenty Beauty is doing what Fenty does best this September - turning a product launch into an actual experience. To celebrate the arrival of the new Fenty Beauty Pro Filt'r Fluid Flex Foundation, the brand is taking its pop-up 'called the Fluid Flex Gym on the road...
If you've spent any time in skincare or hair-growth content lately, you've probably seen GHK-Cu mentioned as one of the ingredients to know about. It's turned up in serums, scalp treatments, and "skin longevity" routines, usually promising firmer skin, fewer fine...
If you missed out on e.l.f.'s pickle-flavoured Glow Reviver Melting Lip Balm earlier this year, you're not alone - they sold out in eight minutes flat. Turns out beauty fans really do want their lip balm tasting like a jar of gherkins, and e.l.f. has clearly been...
Beauty expert explains what the latest cosmetics regulations mean for your next salon appointment, and why there's no reason to panic Millions of Brits book regular gel manicures every year, but many may not realise that new cosmetics regulations coming into force...
Beauty used to be simple: grab whatever was on the shelf, hope it worked, move on. One formula. One shade. Built for nobody in particular, marketed to everyone. That era is over. Today's shoppers are done settling. They want products designed around their skin, their...
Shark Beauty is back with an upgrade to one of its most talked-about skincare launches. The brand has released an upgraded version of its award-winning CryoGlow LED face mask, bringing improved LED coverage around the eye area, better battery performance, and two new...
A new term is doing the rounds online - "Botoxmaxxing" - and it's got aesthetic doctors concerned. Rather than being framed as a treatment for lines and wrinkles, Botox is increasingly being pitched by influencers as a way to "optimise" your face before you actually...
Search data reveals a huge spike in interest around L-theanine and skin health — and it's a sign of where the beauty industry is heading next. If you haven't heard of L-theanine yet, you're about to. New search analysis shows queries for "L-theanine for skin" have...
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