A new study reveals that CeraVe is the most searched skincare brand in the UK. The brand, mostly known and loved for their affordable and effective skincare products, has secured the top spot thanks to their iconic cleansers.
The study, conducted by beauty and wellness marketplace Fresha, used Google Keyword Planner data on average monthly searches for over 50 well-known and popular brands of skincare. These were then cross-referenced with a series of keywords regarding products such as “cream” and “serum” to find out which ones are the most searched by Britons.
According to Fresha’s juicy intel from Google Keyword Planner, CeraVe is the reigning queen of skincare with a whopping 136,992 average monthly searches. That’s more than double the buzz of its nearest competitor! The top search? The iconic ‘CeraVe cleanser’ with over 43,633 searches. And don’t forget the ‘CeraVe moisturising cream’, clocking in at a cool 39,217 monthly searches.
Next up, the second place title belongs to Byoma, the proud British brand that’s making waves with 60,151 average searches each month. “Byoma skincare” isn’t just a search term—it’s a sensation, racking up 36,800 searches and ranking as the third most searched keyword in the UK. Their “Byoma moisturiser” also shines bright with 9,125 searches, landing it in the top ten.
And let’s not forget the wild and wonderful Drunk Elephant, securing the third spot with 37,354 monthly searches. Britons are absolutely loving the “Drunk Elephant moisturiser”, which boasts 14,450 searches, making it the fifth most popular skincare product in the country.
Further down the list, we’ve got Aveeno at number four, charming us with 32,963 monthly searches. Their “Aveeno cream” is a hit too, ranking as the fourth most searched term with 17,617 monthly searches.
Rounding out the top five is the ever-reliable Cetaphil with 30,732 average monthly searches.
And let’s not forget the other beauty stars in this top ten list: La Roche-Posay, The Ordinary, L’Oreal, Estée Lauder, and Olay. They’re all serving major skincare goals and keeping us glowing and gorgeous!
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Take a look at the top 10 chart below:
Top 10 most popular skincare brands in the UK | ||
| Rank | Brand | Average monthly searches |
| 1 | CeraVe | 136,992 |
| 2 | Byoma | 60,151 |
| 3 | Drunk Elephant | 37,354 |
| 4 | Aveeno | 32,963 |
| 5 | Cetaphil | 30,732 |
| 6 | La Roche-Posay | 28,691 |
| 7 | The Ordinary | 23,809 |
| 8 | L’Oreal | 22,190 |
| 9 | Estée Lauder | 18,758 |
| 10 | Olay | 16,504 |
A spokesperson for Fresha commented on the findings: “In recent years, thanks to social media influence and increased awareness of skin health, skincare has evolved from a niche interest to a mainstream obsession, transcending age, gender, and cultural boundaries.
“This data reveals how much of a trend this has become in the UK, with historical brands such as Aveeno, Cetaphil and Estéè Lauder, as well as newer brands like Byoma and The Ordinary appearing in the top 10.”
