Fenty Beauty is doing what Fenty does best this September – turning a product launch into an actual experience. To celebrate the arrival of the new Fenty Beauty Pro Filt’r Fluid Flex Foundation, the brand is taking its pop-up ‘called the Fluid Flex Gym on the road across four UK cities: Liverpool, Manchester, Birmingham and London.
The Fenty Beauty Pop Up
The Fenty Beauty Pro Filt’r Fluid Flex foundation has been three years in the making, which tells you this wasn’t a quick reformulation job. It’s built on what Fenty is calling Fluid Flex Technology – a smooth, breathable polymer blend designed to ‘move with’ you – so that’s us hoping it’s meant to hold up through talking, laughing, and general real-life facial movement without cracking or settling into lines.
It’s a medium, buildable natural matte finish the “looks like skin, feels like nothing” kind rather than the heavy, cakey kind – and it’s formulated to be waterproof and resistant to sweat, humidity and transfer. There’s starfruit extract in there too, for oil and shine control through the day. It comes in a staggering 50 shades, which continues to be the standard Fenty set back when the brand first launched and one of the few brands still actually delivering on it.
The foundation launches at £35, alongside a new Pro Filt’r Fluid Flex Foundation Brush (£39), both available from 4th September at FentyBeauty.co.uk and various retailers.
Where and when to catch the Fenty Beauty Fluid Flex Gym
If you want to try before you buy, get shade-matched properly by Fenty’s Pro Makeup Artist Team, and pick up a free sample, here’s the full tour schedule:
- London – Space NK Beyond Beauty Festival, Covent Garden Piazza | 4th–13th September | 11am–7pm
- Manchester – Exchange Square | Saturday 19th September | 11am–6pm
- Birmingham – Bullring, Moor Street | Saturday 26th September | 11am–6pm
- Liverpool – Paradise Place, Wall Street | Saturday 3rd October | 11am–6pm
At each stop you can expect:
- A personalised shade match across all 50 shades with the Pro Makeup Artist Team
- A chance to try the new formula on your skin, plus a complimentary sample to take home
- A free shake (three flavours on offer)
- A free mini bag if you spend £40 or more in store
I’ll always back a brand that puts genuine shade inclusivity at the centre of a launch rather than as an afterthought, and a three-year development window suggests this must be a quality formulation with impressive results.
If you’re Manchester, Birmingham or Liverpool-based (you’ll have missed the London launch at the time of reading this), this is a proper chance to get matched in person rather than gambling on a shade online – I’d get it in the diary before the free samples run out.
P.S Hopefully see some of you at the Manchester one, my nearest!
