It’s back! Everyone seemed to LOVE the ghd upgrade programme so much when it last launched, that ghd have now brought it back for a limited time!
Leading hair tool brand ghd are excited to share that from today – 27th February 2025 – their limited time offer has returned. ghd customers in the UK & Ireland will be eligible again to upgrade to the brand’s most advanced straightener, the ghd chronos, with money back off their purchase when they trade in an old ghd straightener.
Exciting right?! This offer absolutely flew out last time and no wonder – I myself have a pair of ghd wide plate straighteners and I swear I’ve had them over 11 years. This is a fabulous incentive for ghd fans who are seeking the most recent ghd hair tool.
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The stories your hair straightener could tell…
Back in 2001, ghd released their first cult classic straightener: the tool that transformed hair styling forever. And as a result, it’s pretty obvious that most ladies out there will have a ghd story to tell. Whether our trusty ghd straighteners have seen you through house moves and relationships; been borrowed (or god forbib, BROKEN!) from a neighbour down the street; been stolen off your mum when you’re sneaking out with the girls; or perhaps it’s even been used an emergency clothes iron when you’re in a fix?!
Oh the stories your hair straightener could tell!
And if we’re sharing some statistics, I’m sure you won’t be surprised to hear that according to a ghd survey, 58% of women have had their ghd for over 5 years. And I for one very much sit under that statistic.
How does the ghd upgrade work?
When you upgrade your straighteners with ghd, you will trade in your old straightener to receive money off the latest beauty-tech innovation and most advanced straightener by ghd, which is the ghd chronos. There is a code, UPGRADE, to use when purchasing. Find out more at the ghd trade in programme page here.
Here’s what ghd say about the latest device:
The ghd chronos are much-loved for featuring breakthrough HD motion-responsiveTM technology for ultimate performance and styling speed, delivering 3x faster styling* and up to 85% more shine†, 2x less frizz†† and up to 3x more breakage protection.*
The breakthrough HD motion-responsiveTM technology uses an intelligent algorithm to identify how the tool is being used, to optimise heat and power delivery for ultimate performance. This technology identifies the users styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to a new ‘higher level’ of precision. Better heat consistency delivers superior results, whether you’re straightening or curling, styling fast or slow, taking small or large sections, with ghd chronos you can create high-definition styles in just one stroke.
I personally haven’t tried them yet but I am 100% looking at trading in my very old – but working extremely well – wide plates.
Ready to upgrade and get the shiny new ghd Chronos? Find out more here.
