If you’re social media savvy, you’ll have come across this TikTok viral brand. I also enjoyed listening to a very interesting founder-led interview on the Business Class Podcast, and I can tell you upfront that I’m hugely excited about the Glow For It brand.
What initially drew me to Glow For It? First up – I stopped the scroll with their super cute packaging and pretty pastel colour ways, alongside beautiful social media. We shouldn’t always be visually led, but lets face it, we still are. This led me into a deep dive into the Glow For It products, and after that, I was hugely intrigued.
Prostaglandin Free Lash and Brow Serums
The Glow For It brand focus is on safe and results-driven ingredients. Unlike many lash and brow serums that depend on harsher actives or prostaglandin analogues, Glow For It uses gentler, peptide-rich formulas designed to support healthier, fuller-looking lashes and brows without compromising the delicate eye area.
The brand highlights nourishing ingredients such as biotin, panthenol, natural extracts and conditioning agents that strengthen and protect while encouraging visible improvement over time. This positions the products as a great option for anyone who wants growth and density without irritation or sensitivity concerns.
Glow For It: Social Virality
Beyond the ingredients, the social hype surrounding these products – as touched on above – has been significant. The lash serum especially has gained a strong following thanks to user-generated before-and-after photos, consistent positive feedback and a community-driven sense of trust. Many users report noticeable increases in length, density and resilience after several weeks of continued use. So, after being a ‘lurker’ for a while, I decided to try out both the best-selling Glow For It Lash Growth Serum, and the Glow For It Brow Grother Serum.
Glow For It Brow Growth Serum Review:
When I research the Brow Growth Serum, it received a lot of online praise for helping to fill sparse patches and restore areas affected by over-plucking or slow growth. As with any growth product, results varied across the board from reading reviews, and some people see more subtle changes, but the overall sentiment leans heavily positive. Most said they saw results within 2 months and in particular for slowly filling out sparse brows.
I was also pleased to see that customer reviews for the lash growth serum tended to be overwhelmingly positive, with many users reporting noticeable results within several weeks and describing improvements such as longer, thicker, stronger lashes in a reasonable amount of time. Users often comment that they see visible gains in lash density and length after about three to four weeks of regular application, and some reviewers who had previously damaged their lashes from extensions say the serum helped restore growth and strength.
In addition to effectiveness, reviewers frequently highlight the serum’s gentle feel and minimal irritation, with many appreciating that it can be worn under makeup or just before bed without discomfort. Alongside the positive feedback, a few users report that results are subtle or take longer to appear, and occasional comments mention that lashes return to their baseline appearance if use stops, underscoring that consistent application is key. Reviewers also often praise the company’s customer service, noting responsive, helpful support when issues have arisen.
I am 2 months into using both of these products, and I would say my lashes are the biggest improvement – appearing a little ‘fuller’ after just 8 weeks, and the lengths of new lashes seem very long which is brilliant, as I’m not really a mascara wearer. My brows are naturally very dark and full, so I’m not the perfect candidate for a brow growth product, but what I will say is that whereas I usually just leave them as they are, a little overgrown anyway (hey, thick brows are in, right?!) I am feeling more like I need them tidying up due to faster hair growth and longer brow hairs. I am in need of a brow snip!
Value For Money
Price-wise, both the lash and brow serums retail around £29.99 each, placing them in the accessible mid to high range category. They are not as cheap as high-street alternatives, but they also undercut many premium beauty-brand serums while delivering cleaner formulations.
For a peptide-based serum from a small UK business, the pricing feels justified and fair, especially given the volume of positive consumer feedback. The small business angle is part of the appeal. Glow For It has grown primarily through customer advocacy, social sharing and word-of-mouth rather than large corporate marketing, which I am super happy to get behind. It feels like a company that built its reputation by earning trust rather than relying on big-budget campaigns. Overall, Glow For It’s lash and brow serums stand out for their ingredient integrity, gentle approach, visible results and strong community backing.
