A new study reveals the most enticing celebrity brands, with four belonging to the beauty industry.
As Kim Kardashian’s Skims tops the list as the most enticing celebrity brand, beauty brands Stripes, Rare Beauty, Fenty Beauty and Anomoly earn places in the ranking.
New research by SEO platform Ahrefs analysed the global search volume of various celebrity brands, paired with terms such as ‘buy’ and ‘purchase’; those with the highest combined search volume determined the ranking of the most enticing celebrity brands.
- Skims takes the top spot, with a staggering average monthly search volume of 3,457,378.
- Stripes, founded by Naomi Watts, is in second place, with an average monthly search volume of 1,975,658. The actress’ skincare and wellness line is designed for women experiencing menopause symptoms, with products ranging from hair masks and face serums to body oils and vaginal supplements.
- Victoria Beckham fashion brand ranks third, with an average monthly search volume of 1,761,102.
- In fourth place is Fabletics, co-founded by Kate Hudson, with an average monthly search volume of 1,311,152.
- Taking the fifth position is Rare Beauty, owned and founded by Selena Gomez, with an average monthly search volume of 1,264,146.
- In sixth place is PRIME by Logan Paul and KSI, with an average monthly search volume of 1,223,745. The two YouTubers began feuding online in 2018 before throwing punches in a boxing match in August of that year and then again in 2019.
- Placing seventh is Fenty Beauty, founded by Rihanna, with an average monthly search volume of 654,205. The singer launched the cosmetics brand in 2017, generating an overwhelming $100 million in just the first 40 days. Fenty Beauty is renowned for its inclusive shades, unique formulas, and cruelty-free products; the brand is available at various global retailers and ships internationally to over 150 countries.
- Next is Stella McCartney in eighth place, with an average monthly search volume of 451,229. Daughter of The Beatles’ Paul McCartney, Stella McCartney showcases the longevity of her fashion brand, which launched in 2001.
- Following closely behind is Savage X Fenty in ninth place, with an average monthly search volume of 380,938.
- Another brand founded by Rihanna, Savage X Fenty offers size-inclusive lingerie, sleepwear, and loungewear. Although Rihanna has now stepped down as the CEO, she co-owns Savage X Fenty with LVMH and Marcy Venture Partners.
- Last on the list in tenth place is Anomaly, founded by Priyanka Chopra Jones, with an average monthly search volume of 341,316.
The actress’ brand, which launched in 2021, offers a range of vegan and cruelty-free haircare products. In 2023, Anomaly earned a remarkable $527 million, making it the second-richest celebrity beauty brand behind Fenty Beauty.
Here’s the top 10 table:
| Rank | Celebrity Brand | Global Search Volume |
| 1 | Skims | 3,457,378 |
| 2 | Stripes | 1,975,658 |
| 3 | Victoria Beckham | 1,761,102 |
| 4 | Fabletics | 1,311,152 |
| 5 | Rare Beauty | 1,264,146 |
| 6 | Prime Drink | 1,223,745 |
| 7 | Fenty Beauty | 654,205 |
| 8 | Stella McCartney | 451,229 |
| 9 | Savage X Fenty | 380,938 |
| 10 | Anomaly | 341,316 |
Tim Soulo, CMO at Ahrefs, commented on the findings:
“In recent years, celebrities have transitioned from promoting various brands on their social media platforms into creating their own line of products. They have ventured into a range of industries, including fitness, food, and drink, but given that beauty and fashion brands dominate the ranking, it suggests that this is a lucrative area.
“As celebrity brands continue to thrive, it will be interesting to see whether any more familiar faces branch out into the business world over the rest of 2024. If any
