The godfather of hair straighteners (lets face it, ghd are iconic) have launched a limited time offer: upgrade to the brand’s most advanced straightener, ghd chronos, with money back off your purchase when you trade in an old ghd straightener. Exciting right?!
Think of all the things you upgrade without a second thought. Upgraded your phone? Check. Upgraded your watch to a smart watch? Check. Upgraded your straightener? Er….
This sends a shiver down my spine as I realise my own wide plate ghds are NINE YEARS OLD. I mean fair play to them – they have never let me down. But I don’t even clean the plates. Ooops!
The stories your hair straightener could tell…
Back in 2001, ghd released their first cult classic straightener: the tool that transformed hair styling forever. And as a result, we all have a ghd story to tell. Whether it’s seen us through house moves and relationships; it’s borrowed from a neighbour down the street; it’s stolen off mum when you’re sneaking out with the girls; it’s even sometimes used an emergency clothes iron when you’re in a fix.
The stories your hair straightener could tell… It’s not surprising that according to a ghd survey, 58% of women have had their ghd straightener for 5+ years. And of course, I fall into that!
But like all tech we move with the times.
When you upgrade with ghd, ghd will trade in your old straightener to receive money off the latest beauty-tech innovation and most advanced straightener by ghd, the ghd chronos. Featuring breakthrough HD motion responsiveTM technology for ultimate performance and styling speed, delivering 3x faster styling* and up to 85% more shine†, 2x less frizz†† and up to 3x more breakage protection.*
The techy bit
The breakthrough HD motion-responsiveTM technology uses an intelligent algorithm to identify how the tool is being used, to optimise heat and power delivery for ultimate performance. This technology identifies the users styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to a new ‘higher level’ of precision.
Better heat consistency delivers superior results, whether you’re straightening or curling, styling fast or slow, taking small or large sections, with ghd chronos you can create high-definition styles in just one stroke.
So if you’re like me and know deep down that you really could do with trading in your oldie straighteners, now is the time!
The new ghd Chronos are £289 and you can find everything out about the trade in programme here.
