Virgin Hotels, the luxury lifestyle hospitality brand by Sir Richard Branson’s Virgin Group, has announced its first London hotel to open on 1st August 2024 in the heart of Shoreditch.
London will be the eighth Virgin Hotels location as it brings the brand home to its birthplace and where it all started for Sir Richard and the Virgin Group. It will become the 17th property for the wider Virgin Hotels Collection, having just announced a new property in Kenya and following the successful launches of Virgin Hotels Edinburgh and Virgin Hotels New York in 2023.
London is the perfect home for Virgin Hotels, with it being a capital brimming with commuters, head offices and large work spaces, and of course, tourist attractions. The hotel will form part of a long-term agreement between Virgin Hotels and Reuben Brothers – global leaders in real estate investment and development. It will bring Virgin’s iconic trademark and unrivalled personalised hotel experience to one of London’s most vibrant neighbourhoods, known for its tech, fashion, culture and creative arts scene.
What will be hotel be like?
The hotel will host 120 bedrooms and will ‘live’ at 45 Curtain Road – right in the heart of Shoreditch. It’s design will be one of the most striking buildings in London’s East End landscape, making it the perfect fit with Virgin Hotels’ ethos and philosophy.
Its seven other luxury lifestyle hotels are also located in iconic urban locations across key cities in the US and UK.
Sir Richard Branson, Founder of the Virgin Group, commented: “We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London. Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favourite destinations – and of course where Virgin’s story started.
“At Virgin, we’ve been disrupting the travel industry for more than 40 years, from land to air to sea – even to space. Our success comes from identifying where we can make a difference.”
The hotel will open on 1 August 2024, which will mark the start of a gradual transformation to transition the hotel to a fully-fledged Virgin hotel with all the magic the brand is renowned for.
What the hotel will feature:
- It will showcase Spanish restaurant BiBo in association with world-famous chef, Dani Garcia; t
- A glittering rooftop bar
- A swimming pool
- Hotel restaurant
- Private members club
- An equipped gym and treatment rooms, managed by the one and only Ibiza’s Blue Marlin. All of which Virgin Hotels London-Shoreditch resident guests will have access to.
Virgin Hotels London-Shoreditch bookings will be open in early July for reservations starting 1st August 2024. For more information about Virgin Hotels London-Shoreditch, visit virginhotels.com/london-shoreditch or visit www.virginhotels.com for more on the portfolio. To learn more about future developments visit development.virginhotels.com.
